Work
Hard things, made clear.
Every project here started with a business that was difficult to explain, or a brand that undersold the product. Each one is set out as the problem, the move and the result, with the number where there is one.
400%rise in sales in the first month after the relaunch
Aptus: the best product in its market, behind a brand that hid it
A respected plant nutrition company with a tired image, rebranded and relaunched direct to growers in four countries. Sales rose 400% in the first month.
200+campaigns art directed and shot across six parks, over 15 years
Village Roadshow Theme Parks: from a pencil sketch to a billboard
Fifteen years and more than 200 campaigns across six parks: venue brands, signage, menus, key art and photography for Movie World, Sea World and their resorts.
4,000+pharmacies this brand talks to
Leafio: a brand rebuilt to work under strict advertising rules
Brand and studio rebuilt for a health company that talks to more than 4,000 pharmacies: guidelines, design systems, a publication, microsites and a live conference activation.
$10Mraised. I made the pitch deck and the film that carried the story
Pellucid: an industry investors did not understand
A documentary, explainers, a pitch deck and a rebrand that let a new company educate investors before the first meeting. It went on to raise $10M.
Riper: a supply chain idea nobody could picture
Farm to fork traceability is hard to explain. An animated walk through and a clear app design made it obvious.
Natural Beauty: launching into a crowded shelf
Brand, packaging and a membership store for a start up entering the marine collagen market.
Character and illustration: characters people remember
Character design from pencil sketch to finished 3D render and animation.
Beyond the brand
The tools, sites and documents around the creative work.
The decks, sites, guides and tools that help a business explain itself and sell. Made by the same person who made the brand, so they look and sound like it.
Dashboards and internal tools
Rosters, SOP libraries, calculators and dashboards that take the busywork off your team. Recent builds include PharmacyMind for pharmacy teams and a feed schedule planner for Aptus.
Websites and landing pages
Websites and campaign pages designed and built in one place, handed over so your team can keep them up to date.
Pitch decks
Investor and sales decks where the story leads and the slides follow, with the explainer films to carry them.
Brand guides and design systems
Guidelines your team will actually use, and Figma systems so every email, page and sell sheet is built from the same parts.
Fast prototypes
A clickable version of your app or product in days, so you can test it with customers or show investors before paying for development.
Research and reports
Market, competitor and customer research turned into a clear report or deck you can act on.