Characters people remember.

Character design · Illustration · 3D · Animation · NFT collection

Professor One Nut and the Crop Collective: a winking avocado professor beside the title, in front of a farm with a red barn

The problem

Campaigns that needed a face: a character strong enough to carry a story across stills, video and social.

The move

Characters developed from pencil rough to finished 3D render, the worlds they live in, and the animation that brings them to life.

The result

Distinctive characters that made each campaign instantly recognisable, and one that became a collection of more than 10,000.

From pencil to personality

Every character starts as pages of pencil roughs. The ones with life in them get refined, then modelled, lit and rendered.

The avocado professor as a pencil sketch beside the finished 3D render, winking, with round glasses and a white moustache

A sweet potato character as a pencil sketch beside the finished render with braces, on a farm

A pineapple character as a pencil sketch beside the finished render with bright green glasses, on a farm

Character animation.

One character, a whole collection

Once Professor One Nut was finished, he became the base for an NFT collection. I designed the traits, the hats, glasses, moustaches and backgrounds, so they could be mixed into more than 10,000 different professors that still look like one family. Each one is animated, not a still.

A developer handled the generative code and the smart contract, and I ran the launch across the website, social and the community around it.

A tablet showing a grid of Professor One Nut NFTs, each avocado professor with different hats, glasses and backgrounds

Worlds to put them in

A character needs somewhere to live. Environments, buildings and props are designed as one set so every scene feels like the same place.

Two cartoon farmers with a pitchfork and vegetables in front of a barn, with a small flying saucer overhead

A farm landscape shown as a colour painting above its pencil line drawing

Six building designs including a barn, solar panels and a domed workshop

Title animation.

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